Top UK agencies ranked by social media influence
Another day, another Top Agencies List. However, this time, instead of the agencies (ad, integrated, digital, social, search, PR, brand......) being ranked by turnover, billings or people, the list is...
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Social brands 6: Listen and Learn
As we saw in a previous post in this Social Brands series, marketing is all about creating mutually beneficial exchanges of value. The nature of that value exchange will vary between brands and...
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Social Brands 7: augmented experiences
When people buy brands, they’re usually paying for something more than a core product or service. For example, they don’t really pay for the liquid inside a shampoo bottle; they pay for beautiful hair,...
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Social Brands 8: from CSR to civic marketing
Society increasingly expects brands to give back at least as much as they take. As a result, CSR is moving higher up the executive agenda, but many companies still think of CSR in terms of corporate...
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Twitter at eight
On 21 March 2006, Jack Dorsey sent the first ever tweet. Fast-forward eight years, and Twitter is a fully-fledged cultural phenomenon, with 241 million active users. At the Oscars, Ellen Degeneres’...
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Stop. Check. Post?
We are in an age of Too Much Information. The proliferation of social media, coupled with our desire to share every moment of our lives with friends and followers means we’re constantly exposed to...
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